When I first set out on my own with my personal training studio I had little to know knowledge of sales and marketing systems to grow my fitness business. I was a good trainer, passionate about helping my clients reach their goals, but being good at my craft was not enough to grow my business. After my first year in business I was struggling to get new clients through the door and I was barely making enough to cover my expenses most months. If this sounds familiar you are not alone, I've been there. So after a year of struggling I got serious about learning all that I could about marketing my business effectively through direct response marketing, and I read as many books on sales and marketing I could get my hands on. I've purchased countless how to systems from other fitness business building professionals and have had success applying their principles but the biggest contributor to my success has been Eric Lofholm's sales system. The keys to success in your personal training or fitness business is having sales and marketing systems in place, accountability and or mentoring, and consistency!